Join us in-person or virtually for the 14th annual East Avenue Grocery Run to benefit Rochester-area food pantries!

We’re psyched to announce the Grocery Run will be back on November 4th, with all the fun, excitement, camaraderie, competition and feeling-good-while-doing-good vibe you’ve come to know and love!

In-person participants will enjoy a fast, flat 5k course down beautiful East Avenue, across the Genesee, along the Riverway Trail and back. Organizers will follow all CDC guidelines for a safe, outdoor gathering, complete with grab-and-go snacks!  The one-mile option is back!! 
We listened to those who want to help the cause but not go quite so far! 
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Virtual participants can choose any distance to run, bike, walk, swim or stroll - anywhere, anytime between November 3rd and 5th. Recruit your friends and family to participate with you, no matter where they live!

Either way, you’ll feel great knowing your entire registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. 

Register

View our COVID-19 Safety Plan

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Thanks to our generous sponsors, participants, donors and volunteers, the 2021 Virtual East Avenue Grocery Run raised more than ​$54,000 for Rochester-area food pantries. This money will provide nutritious meals to thousands of hungry seniors, children and families in our community.

Please consider making a donation to help Rochester-area food pantries and emergency meal programs. 

Donate today

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Consider becoming a sponsor!

​"Giving back to the Rochester community is a core value of SMP. Since 2013, our support of the East Avenue Grocery Run has exemplified our People First philosophy. Not only does the event raise funds for an honorable and deserving cause, it provides a fun, family friendly atmosphere and is extremely well organized. Sponsoring the Boogie for Broccoli children's fun run enables SMP to promote physical activity and social consciousness among Rochester-area youth. Each year it is a pleasure to work with the East Avenue Grocery Run committee to support hunger-relief programs in our region."

—​ Nikki Reynolds, Wellness Director at SMP,
​Grocery Run sponsor since 2013

Become a Sponsor

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Food drive in memory
​of Tom Ferraro

Tom Ferraro was a life long anti-hunger advocate, community leader, and the founder of Foodlink. During packet pickup, please bring a non-perishable food item to donate to Foodlink in his honor.
Thank you to Alesco Advisors for sponsoring the food drive!