Thousands of children and families living in the Rochester area currently face hunger and food insecurity, without reliable access to affordable, nutritious food. With the impact of COVID-19 and unemployment, an estimated 60,000 more people will need help feeding their families this year. 

​You can help by taking part in the 2020 Virtual Grocery Run! You'll do your race at your pace at your place! And you'll feel great knowing 100% of your race registration fee will go directly to local food pantries.  In fact, you can form a team to support your favorite food pantry and designate your registration fee to go directly to that organization!

Local food pantries and emergency meal programs are struggling to address need requests which have increased by 45%.​

Donate today

​Choose your own distance to run, bike, walk, swim or stroll - and get it done any time from November 6 - 8, 2020. You can increase your positive impact by recruiting friends and family to participate with you - no matter where they live! And it's easy to create a fundraising page to help raise awareness and much needed funds for hungry people in our area.

Everyone is invited to share the fun by posting videos and pictures of the 2020 Virtual Grocery Run on social media. We will have great prizes to give away and major Brownie points if you include a food bank donation on your route!

Participants who register by October 17th (EXTENDED) will receive a special edition, unisex, cotton Virtual Grocery Run t-shirt and a Grocery Run reusable grocery bag filled with race refreshment goodies. For an additional $10, you can upgrade to a Men's or Women's tech tee, along with the awesome reusable grocery bag. We will have contact-free shirt pickup events on November 1st - and we invite you to bring along non-perishable food items to donate to our food drive!

Click below to register now!

Register

Provided by Excellus BlueCross BlueShield

Create a Fundraiser Team Page with RunSignUp

Now your friends and family can help support the good work of the Grocery Run. Last year, teams formed by our runners raised an additional $10,000 to fight hunger. Consider creating or donating to a team today!

Donate or Create a Team

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Consider becoming a sponsor!

​"Giving back to the Rochester community is a core value of SMP. Since 2013, our support of the East Avenue Grocery Run has exemplified our People First philosophy. Not only does the event raise funds for an honorable and deserving cause, it provides a fun, family friendly atmosphere and is extremely well organized. Sponsoring the Boogie for Broccoli children's fun run enables SMP to promote physical activity and social consciousness among Rochester-area youth. Each year it is a pleasure to work with the East Avenue Grocery Run committee to support hunger-relief programs in our region."

—​ Nikki Reynolds, Wellness Director at SMP,
​Grocery Run sponsor since 2013

Become a Sponsor

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Food drive in memory
​of Tom Ferraro

Tom Ferraro was a life long anti-hunger advocate, community leader, and the founder of Foodlink. During packet pickup, please bring a non-perishable food item to donate to Foodlink in his honor.
Thank you to Alesco Advisors for sponsoring the food drive!