Join us in-person or virtually for the 13th annual East Avenue Grocery Run to benefit Rochester-area food pantries!

We’re psyched to announce the Grocery Run will be back on November 5th, with all the fun, excitement, camaraderie, competition and feeling-good-while-doing-good vibe you’ve come to know and love!

In-person participants will enjoy a fast, flat 5k course down beautiful East Avenue, across the Genesee, along the Riverway Trail and back. Organizers will follow all CDC guidelines for a safe, outdoor gathering, complete with grab-and-go snacks! 

Virtual participants can choose any distance to run, bike, walk, swim or stroll - anywhere, anytime between November 4th and 6th. Recruit your friends and family to participate with you, no matter where they live!

Either way, you’ll feel great knowing your entire registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. 
​
Thanks to our generous sponsors, donors and volunteers, the 2021 Grocery Run raised nearly $54,000 for Rochester-area food pantries. We hope to do even better this year! Please join us and make a difference!

Thanks to our generous sponsors, participants, donors and volunteers, the 2021 Virtual East Avenue Grocery Run raised more than ​$54,000 for Rochester-area food pantries. This money will provide nutritious meals to thousands of hungry seniors, children and families in our community.

Please consider making a donation to help Rochester-area food pantries and emergency meal programs. 

Donate today

Register Now

Wegmans & Constellation Brands 5K

Marathon Financial Family Mile

SMP "Boogie for Broccoli" Fun Run (free)

 ​Create a Fundraiser Team Page with RunSignUp

Now your friends and family can help support the good work of the Grocery Run. Last year, teams formed by our runners raised an additional $10,000 to fight hunger. Consider creating or donating to a team today!

Donate or Create a Team

Consider becoming a sponsor!

​"Giving back to the Rochester community is a core value of SMP. Since 2013, our support of the East Avenue Grocery Run has exemplified our People First philosophy. Not only does the event raise funds for an honorable and deserving cause, it provides a fun, family friendly atmosphere and is extremely well organized. Sponsoring the Boogie for Broccoli children's fun run enables SMP to promote physical activity and social consciousness among Rochester-area youth. Each year it is a pleasure to work with the East Avenue Grocery Run committee to support hunger-relief programs in our region."

—​ Nikki Reynolds, Wellness Director at SMP,
​Grocery Run sponsor since 2013

Become a Sponsor

Vertical Divider

Food drive in memory
​of Tom Ferraro

Tom Ferraro was a life long anti-hunger advocate, community leader, and the founder of Foodlink. During packet pickup, please bring a non-perishable food item to donate to Foodlink in his honor.
Thank you to Alesco Advisors for sponsoring the food drive!